Brian Keith, Vice President Healthcare Solutions Group, WebbMason MarketingThe relationship-based company, based in Hunt Valley, MD, boasts of a sophisticated and well-maintained group of employees focusing on the complex needs of healthcare organizations – and the required customer support—including, but not limited to, document management systems.
With a deep understanding of the ever-evolving nature of the communication cycle within medical organizations, WebbMason Marketing has developed a highly specific solution manage the flow of branded information across a variety of distribution channels.
WebbMason Marketing’s document management system creates and manages hundreds of dynamic templates for its healthcare clients with built-in template-based environments that allow clients to access and configure content.
With the knowledge that the optimal utilization of data can prove to be a differentiating factor for its customers, WebbMason Marketing manages up-to-date content, increases information accessibility, and makes the content configurable and customizable. The healthcare data can subsequently be used to retain members, optimize their experience, and drive traffic toward other digital and physical locations.
“WebbMason Marketing’s integrated practice brings dedicated teams in the area of data science and analytics, web design and development, digital advertising, print, promotion, sales, and channel enablement together to better facilitate improved health outcomes. “Our multi-functional organization maintains the brand reputation of clients by controlling corporate and field-based communications, as well as discovery assessment,” says Keith. User councils and communities comprising stakeholders like brokers and sales representatives are developed to understand the customer organization and its technology ecosystem, as well as regular tactics used in communication.
WebbMason Marketing’s extensive experience in the field of healthcare communications enables it to guide its clients in managing their member connection process effectively. This can be understood better with a real-life example wherein an AZ-based national prescription-based drug plan company, operating in a space with an aggressive fund line and little user patience, approached WebbMason Marketing. The client found it difficult to abide by its 24-hour turnover time for clinically driven documents like coverage determinations, appeals, and grievances in the Medicare D space. WebbMason Marketing’s document management system became the client company’s backbone that allowed them to manage and plan the content of their templates. WebbMason Marketing used the system to deploy data in a test letter, track in real time, ensuring error-free documents were sent to recipients within the stipulated time frame.
WebbMason Marketing offers a continuum of support to customers lacking the ability to collect and utilize data from across their systems. Over time, the company aims to tailor its solutions to meet the requirements of a wider range of healthcare customers, including hospitals and ancillary care providers.
